FAW Dongfeng merges rumors of renewed high car prices in alliances or industry trends


A few days ago, Dongfeng Motor Group and FAW Group signed a strategic cooperation agreement. Both sides jointly built forward-looking and common technology innovation centers. It is reported that the innovation center will use intelligent innovation system construction as a breakthrough point, in-depth cooperation in the five major areas such as new platform construction, network-linked technology, and battery engine, and exert their respective advantages to enhance market competitiveness.

With this high-level cooperation, the merger rumors that have just gotten rid of are once again paralyzed, and there are even claims in the market that the merger will be completed within the year. However, ignoring the merger of the two rumors, as the strategic cooperation between the country's second-largest auto group and the third-largest auto group, the joint development of forward-looking technology between the central enterprises will also become an important milestone in the development of China's auto industry.

Market analysts pointed out that although the two are domestic large-scale automobile central enterprises, their independent brands have not been in the same position in the market. This strategic cooperation is conducive to the complementarity between the two, or is expected to lead the cooperation between domestic independent brands. Developing trends.


Convergence rumors rise again

According to information released by FAW Group and Dongfeng Motor, the two parties jointly signed a strategic cooperation framework agreement to jointly create a "forward-looking and common technology innovation center." Among them, the Forward-looking and Common Technology Innovation Center will be oriented to the frontier of the technological revolution, guided by the innovation-driven development strategy, with the establishment of an intelligent innovation system as the breakthrough point, and adhere to the guidelines of “independent innovation, smart leadership, green development, and key breakthroughs”. Vigorously promote the research of FAW Group and Dongfeng Motor in the forward-looking common technology field.

According to the agreement, FAW Group and Dongfeng Motor will jointly explore new systems and mechanisms for technological innovation management on the platform of the Innovation Center, share technology and investment risks, reduce research and development costs, and rapidly improve the research of forward-looking common technologies in the Chinese automotive industry. Level.

Judging from the senior leaders who signed the strategic cooperation agreement between the two parties, it is worth noting that they do not pay attention. Among them, FAW Group's attending leadership includes Xu Ping, Qin Huanming, Teng Tieqi, Jin Yi, Dong Chunbo, and Wang Zhaoxi; and Dongfeng Motor’s leadership includes Yan Yanfeng, Li Shaozhu, Cheng Daoran, Liu Weidong, Wen Shuzhong, Qiao Yang, and Yang Qing. In addition, there are the relevant functional departments of the two parties and the chief responsible persons of the company's subsidiaries.

However, such a generous cooperation between the two sides has also caused the continuation of the merger rumors once again embarrassing, was interpreted as a precursor to the merger of FAW Group and Dongfeng Group, and even the news that the two will be completed by the end of the merger.

In 2015, Xu Jianyi, the former chairman of FAW Group, was investigated for irregularities. Under the background of the change of leaders of large central enterprises at that time, Xu Ping, former Chairman of Dongfeng Automobile, served as chairman of FAW Group. At the same time, Yan Yanfeng, deputy secretary of Jilin Provincial Party Committee, was transferred to Dongfeng Motor.

More crucially, at the time, the State Council made great efforts to integrate state-owned resources, vigorously promoted the reorganization and integration between central enterprises, and strengthened the quality of internal enterprises and the performance of foreign markets in order to achieve industrial restructuring, optimization, transformation and upgrading, and to create a world-class enterprise. . Together with Yan Yanfeng as the old leader of FAW Group, the exchange of coaches between the two domestic large-scale automobile central enterprises has also caused the imagination of the outside world, especially the reaction of the capital market is very fierce.

However, compared with the iron and steel industry, shipbuilding industry, nuclear power industry, and high-speed rail industry, the merger of FAW Group and Dongfeng Motor Co., Ltd. “has only seen thunder and no rain”, and no substantive progress has been reported. All is only rumors. in.

In fact, the advantages and disadvantages of the merger of FAW Group and Dongfeng Motor also have many differences in the industry. The rebounders think that the auto industry has special characteristics compared with other industries. The simple merger of the two auto giants does not have the resources to complement each other. It is better to allow the two to seize the market. The proponents believe that the development of self-owned brands is not very good and does not break up from the standpoint of their respective development. The merger of the two brands can concentrate resources on handling major issues.

Strategic cooperation seeks for complementary resources

However, ignoring the merger of the two rumors, as the strategic cooperation between the second largest auto group and the third largest auto group, this will become an important milestone in the development of China's auto industry.

According to statistics, Dongfeng Motor sold 4,267,700 vehicles last year, an increase of 10.44% year-on-year. Among them, Dongfeng's own-brand vehicles accumulated sales of 1,377,400 units, a year-on-year increase of 13.03%. However, a strong Dongfeng brand has not yet formed. Dongfeng Fengshen, Dongfeng Popularity, Dongfeng Scenery and others are just in their respective market segments, achieving simultaneous sales growth.

Similarly, although FAW Group achieved a cumulative total of 3.147 million terminal sales last year, a year-on-year increase of 10.9%, it exceeded its sales target set at the beginning of the year. However, the share of self-owned brands is less than 19%.

In stark contrast to this, domestic local state-owned car enterprises and private car companies have made considerable progress in independent brands. Among them, in the short period of several years Guangqi Chuanxiu, the scale of production and sales has exceeded 370,000 units, this year is to reach 500,000 vehicles; and Great Wall Motor sold more than 1 million vehicles last year, and profits exceeded 10 billion yuan.

Market analysis pointed out that behind the relatively small market size, product competitiveness is relatively weak, and the deeper reason is the lack of research and development efforts. This cooperation will achieve cooperation among central enterprises, realize complementary resources, and achieve common technological breakthroughs.

Yan Yanfeng said that Dongfeng and FAW have been actively seeking cooperative projects that are more in-depth, extensive, and have positive significance for the development of both parties. After the previous cooperation in the fields of gearbox and engine, the two sides decided to establish a larger-scale cooperation project and build a forward-looking and common technology innovation center. In the future, the two parties should communicate in depth, open ideas, promote site selection, innovate system and mechanism, recruit talents and stimulate talents. At the same time, it is necessary to solidify the mutual visit mechanism between Dongfeng Motor Company and FAW, so that the cooperation between the two parties will continue to have new results.

Will kick off the domestic cooperation of large-scale car companies

In fact, the cooperative development of common technologies between large auto groups is relatively common across the world. In 2014, Japan has signed a cooperation agreement with Toyota, Suzuki, Nissan, Fuji Heavy Industries, Honda, Mazda, Mitsubishi, and the Japan Automobile Research Institute to reduce the gap between small-sized engine technology and Europe to develop small diesel engines, turbochargers, and particulates. Recycling, performance and other aspects of the engine's most basic problems.

However, although China's self-owned brands have experienced more than a decade of development, even if millions of car manufacturers have emerged one after another, they are still alone.

In 2012, GAC Group and Chery signed a strategic alliance agreement. The two companies will jointly plan and develop cooperatively in vehicle development, powertrain, parts and components, R&D resources, energy-saving and new energy vehicles, international business, and manufacturing management. , exchanges and sharing and other aspects.

However, this cooperation did not materialize, and eventually the cooperation between the two parties was over.

The cooperation between FAW Group and Dongfeng Automobile once deepened has not only opened up deep cooperation between the automobile central enterprises, but also brought the prelude to cooperation between domestic large-scale car companies. It is reported that another central state-owned Changan Automobile (16.150, -0.08, -0.49%) is also interested in joining the technical cooperation between the two.

"Through mutual visits, we will strengthen cooperation, deepen cooperation, enhance mutual competitiveness, achieve fruitful results, and make common development. This will be a precious and shining moment in the development of both sides. We must bear in mind this precious moment." Xu Ping said that in the face of the "Thirteenth Five-Year Plan," the two sides will play a synergistic role and learn from each other's resources to build up forward-looking and common technological innovation centers. In the future, they will also be able to explore new energy vehicles and other fields.

Cui Dongshu, secretary-general of the association, pointed out that more cooperation in basic R&D will help better focus on breakthroughs in key areas, and vehicle design in the application field is also a la carte, and each design unit and related companies will develop collaboratively and form an effective Internal competition. The lack of competition within state-owned enterprises and the formation of an inefficient ultra-high cost system also require competitive adjustments.

Two car companies cooperate

Do not overinterpret

Every action under the focus light will be overinterpreted. This is the status quo of FAW and Dongfeng.

Two years ago, both were in the midst of anti-corruption; two years later, both of them had quickly started strategic cooperation. It can be seen that after the two drivers have reversed their stance, the two large car companies will be rejuvenated and will shoulder more important tasks and further strengthen the development of independent brands.

In fact, the significance of this cooperation is not the merger itself, but this cooperation or will officially open a new model of stable cooperation between domestic large car companies.

If that cooperation between GAC and Chery was done five years ago, there would be no time and place for good. Then, this cooperation between FAW and Dongfeng has many inherent advantages. First of all, both are central enterprises. The “bosses” are SASACs; the helmsman has a good understanding of the “home ownership” of both parties; more crucially, both parties need to integrate resources and work together to break through key technologies and achieve “independent research and development.” "They are quick to whip up." This is also the name of FAW and the 2nd steamer.

From another point of view, this cooperation is also a matter of course. The intensification of the competition in the domestic auto market, the strong survival philosophy of the strong is also seen by car companies, only cooperation can develop and grow.

The cooperation between the two also gave us inspiration at the same time. Why is the technical cooperation between car companies that are commonly used internationally difficult to find among domestic car companies?

In a highly competitive market environment, how can auto companies reduce their R&D expenditures in the early stages while achieving breakthroughs in key technologies? In the international market, various types of cooperation among car companies have become commonplace. It is only that the domestic car companies seem to have a lot of suspicions for a similar "alliance" and have not formed a truly stable cooperation. The FAW and the second hand of the two companies, I believe, will change the thinking of more car companies.




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