LED lighting in the engineering market red and black


The advent of the era of LED lighting has undoubtedly revived the previously dull engineering market. As an engineering channel favored by lighting manufacturers, competition has become more intense. How to stand out in the engineering market, how manufacturers collaborate in the engineering field, how to choose the engineering channels and distribution channels, and more and more real problems are in front of us. The red and black of the engineering market are urgently needed.
The engineering market is also the bidding for the lighting project of Jiangsu Huai'an TV Tower, the bidding for the lighting project of Hefei Tianshui Road in Anhui, the bidding for the road lighting project in Wuwei City, Gansu, the bidding for the floodlighting project of Suzhou Office Building in Jiangsu, and the first phase project of Jiangsu Changzhou Zhonghua Longcheng Creative Industry Base. The bid for the municipal green landscape lighting project and the tender for the lighting project of the 225 provincial road in Jiangsu Nantong are real-time information intercepted from a bidding network. According to preliminary statistics, on this website, an average of 15 lighting project tender announcements are issued every day, and within one year of the country (April 16, 2013 to April 16, 2014), one year of lighting engineering There are as many as 3,822 bidding information (real-time search data). This also confirms the current fissure of the current engineering market from a certain side.
In fact, the importance of engineering projects to lighting companies cannot be ignored. Sometimes, the purchase amount of a large-scale project can make the company comfortable for a while. This is one of the reasons why lighting companies are happy with engineering channels.
Taking Hongli Optoelectronics as an example, Hongli Optoelectronics announced on the evening of March 26 that the company’s wholly-owned subsidiary, Guangzhou Zhongying Gongyuan Energy Saving Technology Co., Ltd. and Guangzhou Huadu District Power Supply Bureau Street Lamp Management Office signed the “Guangzhou City Flower”. The municipal government road LED lighting energy-saving renovation EMC model procurement contract. According to the contract, the construction period of the contract project is 50 days, and the energy-saving benefit sharing period is 72 months. Hongli Optoelectronics said that the energy-saving service revenue shared by this contract in the energy-saving benefit sharing period of 72 months is about 5,702,200 yuan, accounting for 10.76 of the company's 2012 operating income.
A single engineering project occupies 10.76 of the annual revenue, so this is not a case. For example, Guangri Electric's engineering order-taking capability should not be underestimated: In December 2013, Guangri Electric won the bid for the two largest sections of street lighting energy-saving renovation services in Guangzhou City (expected to replace 20,000 LED street lights); 2014 3 In the month, Guangri Electric was even in good news. In addition to signing with the Middle East Group, the project contract for the infrastructure project of the Nayong to Datang section of the southern section of the first-class highway around the island of Leizhou, the total contract value of the project construction investment reached 150 million. Yuan (tentative); also received orders for first-class highway lighting projects in Zhanjiang.
All in all, the engineering market is still a scent for a large number of LED lighting companies. However, how to eat this citron and how to eat it comfortably is a problem.
Enterprise-owned engineering logic At the end of 2013, 90,000 street lamps in Huizhou, Guangdong Province were all replaced with LED street lamps. After the street lamps were replaced, it is expected to save more than 50 electricity. It is understood that among the 90,000 street lamps, 90 lamps are manufactured by Huizhou enterprises, Huizhou's TCL Group, Huayang Group, Huizhou Weizhi Electronics and other Huizhou local LED enterprises won the bid.
In fact, regardless of the project share, the companies that can be obtained are always a minority. On the one hand, we must see that LED energy-efficient lighting products have developed rapidly in recent years. The market space extended by the replacement of lamps and lanterns is getting bigger and bigger, and the engineering channels are promising. On the other hand, we must also see that the engineering market is lighting. The requirements put forward by manufacturers are getting higher and higher, and the competition is getting more and more fierce. Therefore, for enterprises, they must have their own unique engineering competitive advantages in order to lead the market and stand out.
Such as Zhaoxin LED, with the application of the pan-engineering field as the main line, to open up the market by creating a win-win platform that wins with the engineering dealers. Among them, in the regional market, Zhaoxin LED mainly relies on or supports local engineering companies to carry out engineering business. For professional engineering projects and brand chain markets with high requirements, the company organizes professional sales and technical support teams to support, and develop some corresponding development. A service provider with strength.
For example, Guoxing Optoelectronics, for each customer, Guoxing Optoelectronics has a detailed understanding and analysis of its needs and environment, providing customers with comprehensive technical solutions and excellent after-sales service, and paying attention to the effective operation of customer systems, providing solutions for customers. At the same time, to ensure that customers get the best service.
For example, Fuxing Lighting said that it does not care about the size of the project. As long as it has characteristics or can make the characteristics of Fuxing products to the extreme, Fuxing Lighting will participate in the expansion of Fuxing Lighting's engineering business by participating in some projects with selling points and individuality. .

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